Florida Gov. Ron DeSantis’ presidential campaign has debuted its second television advertisement.
The 30-second advertisement, which KCCI was the first to obtain, features a video of Iowa Governor Kim Reynolds addressing audiences in Des Moines last week when she endorsed DeSantis officially.
As part of the campaign’s previously announced $2 million ad purchase in Iowa for the caucuses, the advertisement will air throughout the state on broadcast and cable television.
Since 1996, Reynolds is the first governor of Iowa to formally endorse a candidate prior to the caucuses.
Throughout last spring and summer, she appeared alongside a number of Republican presidential candidates at campaign visits in Iowa, despite her prior declaration that she would maintain a neutral stance.
🔥WATCH! Ron DeSantis drops new ad in Iowa featuring Governor Kim Reynolds!!pic.twitter.com/S7U3rWBLFY
— Chris Nelson 🇺🇸 🏝 (@ReOpenChris) November 15, 2023
Several candidates are allocating millions of dollars towards advertising in Iowa prior to the caucuses.
The presidential campaign of former United Nations ambassador Nikki Haley announced on Monday that it will set aside $10 million for television, radio, and digital advertising in Iowa and New Hampshire beginning the first week of December.
As both Haley and DeSantis vie to establish themselves as the definitive alternative to former president and current GOP frontrunner Donald Trump, Iowa’s advertising expenditures have increased.
Reynolds appears in the new DeSantis campaign advertisement during the same week that the organization relocated approximately twenty members, or one-third, of its staff to Iowa.