In a spoof of the classic Bud Light “Real Men of Genius” ads, Florida Governor Ron DeSantis reportedly attacked transgender female athletes like CeCé Telfer and Lia Thomas.
The advertisement presents Freedom Heavy and “genuine men of women’s sports” in place of Bud Light, which has been embroiled in a significant controversy over the brand’s association with Dylan Mulvaney.
Thomas, who competed and won the women’s NCAA Championship in the 500 free in 2022, was singled out by DeSantis on Friday.
In Florida, girls play girls’ sports and boys play boys’ sports.
That’s why we are replacing Bud Light with FREEDOM HEAVY 🍻🐊 … made 100% woke-free. pic.twitter.com/UD39AQnAui
— DeSantis War Room 🐊 (@DeSantisWarRoom) April 18, 2023
He didn’t specifically refer to her, but he was talking about Thomas, who tied with Riley Gaines, a former swimmer for Kentucky, in a different competition last year.
Florida native Emma Weyant was named by DeSantis as the true champion of the 500 free last year.
Gaines, an ardent supporter of banning biological males who identify as female from participating in women’s sports, was brutally attacked by students at San Francisco University only days before to DeSantis’ most recent remarks.
In order to prevent states from prohibiting transgender athletes from competing against the gender they identify with, the Biden administration has also recommended amendments to Title IX making it illegal for states to ban biological men from competing in women’s sports.